Branding as Therapy

(+ Some Wise Words from Shel Silverstein)

The process of developing a meaningful brand is deep personal work:

  • We come up against perceived limitations, negative self-talk, doubt, anxiety, stress...
  • We worry about what we “should” and “shouldn’t” be doing...
  • We realize we have commitment issues when it comes to claiming our area of focus / niche...

As one of the brave healers mentioned in yesterday’s call, sometimes it feels like the process is shoving a bridle in your mouth and keeps pulling tighter and tighter…and tighter.

(Gah, what a visceral description!)

Why would anyone DO this to themselves?

All you coaches and therapists know that the hard work your clients come up against in coaching or therapy feel uncannily similar to this branding process. You know what is possible on the other side for your clients. Moving through the discomfort, keeping the hope alive, reflecting back golden nuggets every now and then is how YOU help people heal.

Moving through the discomfort, keeping the hope alive, and reflecting back the occasional golden nugget is how I help you heal your brand, too. :)

For today’s Brand-nanza resource, I leave you with a poem that I frequently refer to when I’m feeling afraid of standing out, being seen, and risking critical attention. It’s called, “Masks”.

“She had blue skin,
And so did he.
He kept it hid
And so did she.
They searched for blue
Their whole life through,
Then passed right by-
And never knew.”

― Shel Silverstein

I hope this series has helped heal some of those fears, confusions, and negative scripts for you.

If this is just the beginning for you, and you're nervous and excited about possibly investing more time, energy, and hard-earned funds into doing deeper branding work, I encourage you to check out my Write Brave Workshops.

I'm booked through September with 1:1 clients, so this would be the only way we could work together before the fall. (Plus, the workshops costs less than half of what it would cost to hire me to write your content).

If the time is right, I'd love to walk alongside you, to be that consistent brand healing support to help you move through the hard stuff as you get clear and confident about your dream clients and why you're the one for them.

Here's to bravely showing your blue!

The Complete List of Brand Values for Healers

Today's Branding Exercise:

Create Your List of Brand Values

Part 1: Hunt & Gather

  1. Download and print the list.
  2. Read through the list and circle any and all of the values that feel meaningful to you. Don't worry about having "too many" or "too similar" ones at this point. We're exploring and feeling into what sparks energy for you.
  3. When you're done, review the list by writing it out on a separate sheet, or typing it onto a fresh page on your computer.

Part 2: Separate the Wheat From the Chaff

  1. Look at the list through your "business owner" eyes. What are the values that you bring to your work with clients? Are there any items on the list that you hold as personal values, but don't necessarily hold as business values? Cross out the ones that are solely personal, and keep the ones that you're excited to claim for your business
  2. Now look at the list through the eyes of your favorite client(s). If you put yourself in their shoes, which are the ones that feel most magnetic to them? Highlight the ones that would resonate most with your clients.
  3. Finally, review the list to see if there are any that feel too similar or redundant. Choose the one that gives you the most energy one from the group and delete the rest.

Save these values for our exercise tomorrow, where I'll show you how to talk about each value in a way that engages your clients and uses your own voice.

Do you have a value that wasn't on this list?

I'd love to hear it if you're willing to share it! Comment below so I can add it to the list. :)

Quick Branding Exercise

Quick Branding Exercise

Sometimes in striving to be original, we fail to be understandable.

Today, I offer you a quick exercise to help you create a way to start talking about your brand as a healer in a way that leverages cultural phenomenons that already exist.

My hope is that this exercise both makes it easier for you to talk about your work, and most importantly makes it easier for your clients to (almost viscerally) understand what you do.