This Brand-nanza tip is about how trying to create a brand persona for yourself that’s “unlike anyone else’s in the world!” is not very helpful. It talks about how to build a memorable brand without stressing out over having to be completely original.
I know how busy you are, so I made a recording for your easy multi-tasking listening!
- An example of a refreshingly candid blog post: http://www.laylasaad.com/blog/6-figure-business-coaches-are-failing-you
An example of how to catch a reader off-guard by how intimately you understand them: Elizabeth Fox Butler, PsyD. works specifically with Highly Sensitive People, and her website is so validating. https://pleasantonpsychologist.com/
If you happen to be in the Bay Area and need help capturing a comfortable and confident photo of yourself to put on your website, I recommend Candace Smith: http://www.candacesmithphoto.com/
She's AMAZING at helping people get comfortable in front of the camera.