Quick Branding Exercise

Create a lasting impression when talking about your work

In yesterday’s Brand-nanza tip, I re-assured you that you don’t have to feel pressured to be 100% original to create a memorable brand. Today, I offer you a quick exercise to help you talk about your brand as a healer by leveraging popular culture in a way that feels fresh and true-to-you!

I hope this exercise makes it:

  1. more fun for you to talk about your work, and most importantly,
  2. makes it easier for your clients to get what you're all about!

Let’s begin by learning from an example outside the healing field, to drive the point home!

 
 

Sometimes in striving to be original, we forget to be understandable.

In the music business for example, new artists often want to set themselves apart from everyone that’s come before them. If you ask a newbie what kind of music they make, many will say:

Newbie: I’ve got a sound no one’s heard before.

Me: Uh, ok. But what does that meeeean?

That’s all well and good, but in reality “you’ve never heard anything like me before” doesn’t leave me with a memorable impression of them as an artist. (Other than maybe they’re unclear about their brand, or that they’re a bit arrogant and out of touch).

I’d be much more likely to understand and remember them if they said, “My music is like if Lauryn Hill sang the Rolling Stones.”

Or, “If Michael Jackson was a tiny French woman. That’s me.”

Much more vivid and gettable, right?

Often times people will remember you more if you relate to something familiar.


Try This for Yourself!

1. Public Personas

Let's brainstorm! Who are some of your favorite public personalities across any category? Humanitarians, Healers, Actors, Writers, Musicians, Business Moguls, Activists, etc.

For example:

I’m like the Alanis Morissette of the counseling world: I listen to people's "jagged little pills" and help them make something beautiful.

Take Action

  1. Brainstorm a list of celebrities that you resonate with.
  2. How do they relate to the way you work or run your practice / business?
  3. Do your clients relate to these celebrities, too?

2. Media

What are some popular media that sort of feel like your work? Books, Movies, Songs / Albums, Art, etc…

For example:

"Have you seen that movie / read that book, Wild, by Cheryl Strayed? That’s kind of how I approach coaching. My clients have some really tough sh– to deal with, but they’re ready to test their strength in the wilderness."

Take Action:

  1. Brainstorm a list of popular media that you resonate with.
  2. How do they relate to the way you work or run your practice / business?
  3. Do your clients relate to these works, too?

I want to hear from you!

Comment below with your favorite ideas: Ones that surprised you, made you laugh, made you feel “gettable”. Anything!