Prep:

  • You submit the 3 pages you want reviewed.
  • You complete and submit my Copywriting Questionnaire to give me an idea of who your ideal clients are, your goals for growing your business. The questionnaire also reveals your Intention, Message, and Voice for your website content.

Relax:

  • After submitting your prep work, you relax! Meanwhile, I complete an in-depth assessment of your current website copy’s strengths, and suggestions for improvement.

Clarify:

  • On the day of our consultation, we meet on Skype to review your copy one-on-one! We'll clarify:
    • Your Top 3 Voice Descriptors
    • Your audience – their challenges and their dreams
    • Your Big Message
    • The purpose of your website
    • Notes on each page of your copy: What resonates, what can be strengthened, what might be a missed opportunity to connect...

Reflect and Refresh:

  • After our second call, I send you the final written report, as well as a recording of our call that you can use as a reference later.
  • When all is said and done, you walk away knowing exactly what changes you need to make to have copy you and your ideal clients will resonate with.